LEGO takes us back to the start of Frodo’s journey with LEGO Icons 10354 The Lord of the Rings: The Shire [News]

With LEGO going back to the world of Lord of the Rings in 2023 with LEGO Icons 10316 The Lord of the Rings: Rivendell, we all knew it was a matter of time until we returned to the home of hobbit-kind. And next month, we’ll do just that with the 2,017-piece LEGO Icons 10354 The Lord of the Rings: The Shire. Including everything from the first few chapters/minutes of Fellowship of the Ring, we see minifigures of Bilbo, Frodo, Gandalf, Merry, Pippin, Samwise, Rosie Cotton, and the Proudfoots… err, Proudfeet… set against Bilbo’s home and the trappings of his 111th birthday party. Set to release on April 2nd for LEGO Insiders (April 5th for everyone else), LEGO Icons 10354 The Lord of the Rings: The Shire will come with a special gift-with-purchase when bought between release and the 8th: LEGO Icons 40761 Lord of the Rings: Sméagol & Déagol. Once available in stores, expect the new set to retail for US $269.99 | CAN $349.99 | UK £229.99.

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LEGO Icons 10354 The Lord of the Rings: The Shire | 2,017 Pieces | Available April 2 for Insiders (April 5 for all) | US $269.99 | CAN $349.99 | UK £229.99

LEGO Icons 40761 The Lord of the Rings: Sméagol & Déagol | 181 Pieces | Available as GWP with 10354 until April 8 | US | CAN | UK

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Here’s the press release on this new LotR set from LEGO:

Sean Astin Celebrates Middle-earth with LEGO Bricks!
New LEGO Icons Set Launches Alongside Exclusive Mini-Film
LONDON, UK (25th March, 2025) – Sean Astin, who portrayed Samwise Gamgee in The Lord of the Rings trilogy, celebrates Middle-earth in a new collaboration with the LEGO Group. Astin stars in an exclusive mini-film celebrating the launch of the LEGO® Icons The Lord of the Rings: The Shire set, a stunning 2,017-piece diorama that captures the heart of Hobbiton.
The mini-film, is more than just a recreation of The Lord of the Rings in LEGO bricks; it’s a tribute to the cinematic artistry of the trilogy. Echoing the iconic Osgiliath monologue and cross-cutting sequences that define the films, the mini-film features Sean Astin taking viewers on a personal tour through the set.
Created in partnership with Warner Bros. Discovery Global Consumer Products, the breathtakingly detailed Shire set recreates the festive atmosphere of Bilbo Baggins’ eleventy-first birthday celebration. From Bilbo’s hobbit-hole, complete with its iconic round green door and richly appointed interior, to the nine included minifigures—Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey—the set brings this iconic scene to life.
Interactive elements include being able to transform a burning letter into The One Ring and make Bilbo vanish with a turn of a dial or recreating the dragon firework scene with interchangeable heads for Merry and Pippin. The set also includes Gandalf’s horse and cart, fireworks, a firework dragon figure, the Party Tree, a party pavilion, and Bilbo’s book, which can be displayed open or closed.
Sean Astin comments: “Not all those who wander are lost… especially when travelling through the astonishing detail of the Shire made out of LEGO bricks! From the smallest hobbit-hole to the grandest fireworks, building this set brought back so many fond memories of Middle-earth. Now fans can journey there themselves and build their own adventures.”
A true collector’s item that completes the trilogy of sets, following previous Barad-dûr and Rivendell launches, the LEGO Icons The Lord of the Rings: The Shire set is a testament to the enduring power of friendship, adventure, and the magic of Middle-earth.
The LEGO Icons The Lord of the Rings: The Shire set is available for LEGO Insiders from 2nd April 2025, and for all from 5th April via LEGO.com/TheShire and LEGO Stores, priced at €269.99/ £229.99/ $269.99 In addition, between 2nd – 8th April, shoppers that purchase the new set (10354) via LEGO Stores and LEGO.com will receive a LEGO Icons The Lord of the Rings: Sméagol & Déagol (18+) minibuild as a Gift with Purchase, while stocks last, T&C applies.

• Age: 18+
• Price: 269.99 EUR, 229.99 GBP, 269.00 USD
• Pieces: 2,017 pieces
• Product No.: 10354
• Dimensions: W: 45cm, L: 27cm, H: 20cm
• Available: LEGO Insiders 02.04.25 and 05.04.25 for All
• Link: www.LEGO.com/TheShire

The post LEGO takes us back to the start of Frodo’s journey with LEGO Icons 10354 The Lord of the Rings: The Shire [News] appeared first on The Brothers Brick.