The LEGO Group has retained its title as the world’s most reputable company for the second consecutive year. The company has hit the top spot on the Reputation Institute’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in numerous countries. The ranking measures how people connect to a brand or company through their products or services. The LEGO Group is well known for its excellent customer service and its fanbase crosses generations, it’s also been a fixture of the rankings for several years now. Others on the list include Sony, Mercedes-Benz, Rolex and Canon.

The LEGO Group recognised as the most reputable company in the world for the second consecutive year

BILLUND, April 11, 2024: Today, the LEGO Group has been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very proud the LEGO Group has been named the World’s Most Reputable Company again in 2024. This is testament to the dedication of our colleagues who all play a part in building a sustainable future and a better world for our children to inherit. Together, we’re working to create positive, lasting impact and inspiring the builders of tomorrow.”

This is the second consecutive year that the LEGO Group has been ranked number one, and the eighth year in a row the LEGO Group has been ranked in the top three.

The Global RepTrak® report developed by the RepTrak Company™ ranks the 100 Most Reputable Companies. The report is the world’s most comprehensive reputation study, compiled for the past 13 years using RepTrak’s in-depth analysis. RepTrak gathers data from more than 230,000 ratings surrounding perception on a variety of elements of reputation, including ESG, Workplace fairness, leadership, branding, and more.

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