Take The LEGO Merchandise Survey

The LEGO Group wants your opinions on the future of LEGO-branded merchandised products. In recent years, the LEGO® brand has been expanded to include homeware items such as storage boxes, clothing from Levi and Uniqlo, plus many more goodies including stationery, books and plush toys. The survey, which can be taken via the links below, will collect your opinion on what you, as a LEGO fan, would like to see in the future. There are a few mock-up items to what your appetite such as retro LEGO theme t-shirts, oversized elements and a LEGO Goat plush toy, bare in mind these are merely concepts, but if they are something you would like to see in the future, take the survey now. It’s focused on LEGO fans in the UK and US.

We are excited to invite you to participate in a 15-minute survey about our licensed merchandise product offerings. At the LEGO® Group, we are constantly striving to innovate and expand our portfolio, and your feedback will play a crucial role in guiding our decisions.

This survey aims to understand your current shopping habits and preferences, alongside your insights on licensed merchandise concept ideas (non-brick products; clothing, books, storage solutions). Your responses will inform our team’s efforts to identify new business growth areas and enhance the LEGO® licensed merchandise portfolio.

We welcome any additional feedback or suggestions you may have regarding LEGO licensed merchandised products. All responses provided in this survey will be anonymous and used for research purposes only.

SURVEY LINK

Thank you for your time in sharing your thoughts and opinions!

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