A long time ago, 25 years to be precise, in a Danish town, not that far away a war was raging. But this war was not taking place in the depth of space around an imposing battle station, this war took place in the boardroom. The LEGO Group had a period when it was struggling and one idea floated was to create products inspired by a well-known IP. At the same time, the Star Wars universe was being revived for a new trilogy of films. The rest is history and this year makes the 25th anniversary since the LEGO Group and Lucasfilm joined forces to create LEGO Star Wars sets. The theme has become one of the most important moments in LEGO history. Throughout 2024, the LEGO Group will be celebrating this important milestone and today the celebrations begin with the reveal of five new sets. They include a new buildable version of R2-D2, a playset inspired by the Boarding of the Tantive IV and three microscale ships from across the Star Wars eras. Learn more below
The LEGO® Star Wars Collaboration Turns 25 With a Year-Long Celebration
The LEGO Group, in collaboration with Lucasfilm, Kicks-Off the 25th Anniversary Celebration at the Spielwarenmesse: Nuremberg International Toy Fair
New LEGO® Star Wars Building Sets with Special 25th Anniversary Logo Revealed
The LEGO® Star Wars 25-Second Film Festival Announced by the LEGO Group as part of a whole year of planned anniversary celebrations
Nuremberg, January 30th, 2024: This year marks the 25th anniversary of the LEGO® Star Wars collaboration between the LEGO Group and Lucasfilm with a year-long celebration announced by the LEGO Group, befitting this relationship milestone and honoring LEGO Star Wars fans across the galaxy.
Today, the LEGO Group is kicking off the anniversary festivities at the Spielwarenmesse, otherwise known as Nuremberg Toy Fair, in Germany, with new anniversary products now available for pre-order. Additionally, the LEGO Group announced the LEGO Star Wars 25-Second Film Festival, which will kick-off in March as part of the celebrations.
First revealed at the International Toy Fair in New York in 1999, the LEGO Star Wars collaboration marks its 25-year milestone at the Spielwarenmesse with a selection of 25th anniversary LEGO Star Wars building sets, launching March 1st. These include a new Starship Collection line featuring brand-new builds inspired by the Millennium Falcon and the Invisible Hand starships; not one but two building sets inspired by the Tantive IV ship; and a special 25th anniversary edition building set honoring R2-D2. Some sets will include collectible minifigures never seen before in LEGO form or anniversary tiles, marking the special occasion.
At the LEGO booth at the Spielwarenmesse is a brand-new LEGO Star Wars 25th anniversary logo featuring a LEGO recreation of the lovable droid, R2-D2. Visitors will also find a 1:1 LEGO brick build inspired by R2-D2 made from 27,797 LEGO elements. The R2-D2 life-size build will travel across Europe and the U.S. throughout 2024.
“The LEGO Star Wars collaboration has enjoyed a most impressive 25 years with products, video games, animated content, big builds, merchandise, and more! We want to celebrate all those years and milestones with everyone who helped us get here, but especially with the fan community as we would never be where we are today without their creativity and passion,” says Mike Ilacqua, Head of Product at the LEGO Group.
On March 1st, the LEGO Group will kick-off the LEGO Star Wars 25-Second Film Festival, inviting fans around the world to submit their own 25-second film that recreates their favourite Star Wars moments or forges a new one with LEGO Star Wars building sets and minifigures they treasure.
“It’s been 25 years of true fun combining Lucasfilm’s expansive Star Wars galaxy with the ingenuity of the LEGO Group, offering fans exciting ways to recreate their favorite scenes, vehicles and characters from our stories,” said Paul Southern, Senior Vice President, Lucasfilm Franchise and Licensing, Disney Experiences. “With the enthusiasm of our fans to engage with the Star Wars galaxy and express creativity through building, we look forward to continuing the legacy of fun for decades to come.”
Throughout 2024, the LEGO Star Wars team plans to celebrate with fans front and center of it all and a couple fans already shared what makes the LEGO Star Wars relationship so special to them:
- “I’ve had the pleasure of being part of the LEGO Star Wars fan community for 16 years. Known for my LEGO Star Wars diorama builds, I’ve recently been working on a build inspired by the planet Geonosis for the past year. It’s my largest to-date at over 10ft long and features 150K+ LEGO elements, including my favorite set of all time – the LEGO Star Wars Republic Dropship with AT-OT Walker (10195) building set.” – David Hall (YouTube – Solid Brix Studios)
- “I have loved Star Wars my entire adult life. It is what kickstarted my LEGO journey. Star Wars tells stories of hope and of good persevering. It’s incredible to see that same storytelling come alive via LEGO Star Wars bricks.” – Jean V (Instagram, @Jeansversion)
Additional product releases tied to the 25th anniversary of the LEGO Star Wars collaboration includes an updated edition of DK’s LEGO Star Wars Visual Dictionary, which comes with an exclusive new minifigure. It’s currently available for pre-order and will be released in April 2024.
More opportunities to celebrate will come throughout the year as the LEGO Group joins forces with their fan community to spotlight their creativity and passion for LEGO Star Wars.
The new LEGO Star Wars 25th anniversary sets are available for pre-order now via www.LEGO.com/star-wars and otherwise available from March 1, 2024, via LEGO stores, LEGO.com and from select leading retailers around the world.
For more information, please visit: www.LEGO.com/star-wars