What Is A LEGO® Gift With Purchase Or GWP?

These Are Highly Sought After Mini-Sets, Polybags, And Collectible Items Gifted From The LEGO® Store Or LEGO® Online Website If You Meet A Certain Purchasing Threshold…

GWP, the coveted gift with purchase, is exactly what it sounds like, a small gift given to LEGO® consumers after they reach a certain threshold of spent money on LEGO®. For LEGO® collectors, these sets can be highly sought after and can be resold for a significant sum of money. However, that sum depends on what kind of GWP was offered at the time of the promotion…

What Types Of GWP Are Offered To Purchasers?

There are medals, medallions, polybags, clothing, and small-scale sets that have all made their way into the treasure trove of LEGO® gift with purchase items. For example, the LEGO® 40712 Micro Rocket Launchpad GWP just ended on February 25th, 2024 and was given to anyone who spent greater than $200 on LEGO® purchases. But, my personal favorite was the LEGO® Collectible Death Star Coin which was provided as a GWP in May of 2023 for the 40th Anniversary – it looked like a LEGO® hologram from the LEGO® Star Wars video game franchise.

Are LEGO® Gifts With Purchase A Good Investment For Reselling?

Oh, absolutely! Gifts with purchases tend to really appreciate in price – and it makes sense.

These items are given with purchases over a certain threshold and are made in a limited supply. Furthermore, you received them for free with your purchase, so technically speaking, any money you make from reselling them is instant profit!

*Notable GWP Price Increases:*

5008162 LEGO® Star Wars Collectible Clone Wars E – MSRP was free when purchased with LEGO® UCS Venator – Now reselling for $80.00 on third-party platforms.

40600 LEGO® Disney 100 Years Celebration – MSRP was free when purchased with LEGO® Disney Castle or any purchase of Disney LEGO® sets over $100 – Now reselling for $30.00 on third-party platforms.

40583 LEGO® Houses of the World 1 – MSRP was free when purchased if you bought over $250.00 worth of LEGO® – Now reselling for $33.00 on third-party platforms.

Try To Get Your Hands On LEGO® GWPs When Possible

You can follow this typical LEGO® investing strategy before a GWP LEGO® set retires: Stock up on your LEGO® VIP Points, set a budget for what LEGO® sets you want to resell or add to your collection, combine this with a Double VIP Points day/time/promo, and ensure a GWP is being offered.

If you can align these four criteria for a stock-up session on a mass LEGO® purchasing session, you can get the most out of your collection, purchases, and LEGO® investments!

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