The LEGO Group and Formula 1® To Go Full Throttle On New Brand Partnership

Next year is a big year for new LEGO Collaborations: a few weeks ago they announced a multiyear partnership with NIKE, and today they have announced a new strategic partnership with Formula 1, just in time for the events’ 75th anniversary. The new arrangement will see LEGO-based activities around the track. It will also give … Continue reading The LEGO Group and Formula 1® To Go Full Throttle On New Brand Partnership