The LEGO Group and BBC Studios have unveiled the upcoming LEGO® BLUEY™ playsets at Toy Fair® 2025 in New York City. This is the first time Bluey and her family will be depicted in LEGO form, within six new sets for builders aged 2 to 5: two are LEGO® DUPLO® sets and four are LEGO® System sets with the 4+ age mark.
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Let’s take a closer look at all six products due to launch on 1 June 2025, as we imagine the interest in these sets will expand well beyond the intended age group.
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