Creator 10302 Optimus Prime set, 10338 adopts the new ‘Icons’ marketing, meaning a black box and an 18+ target age, which has nothing to do with build complexity and everything to do with the acceptability for dads to purchase one.

That said, the model is reasonably complicated, being able to – according to the box – ‘convert’ (if only there was another word for when something changes into something else…) from car to robot via some clever hinges, section rotations, and limb extensions.

Said car is not the Chevrolet Camaro from the Michael Bay-era Bumblebee however, and nor is it a Volkswagen Beetle as per the G1 cartoon, although it does have a loose passing resemblance. Instead it’s a slightly sad-looking caricature of something trying to be vaguely ’50s (a Nissan Figaro sprung to our minds), presumably for licensing reasons, although of course LEGO do have a license with both Chevrolet and Volkswagen, which feels like a missed opportunity.

Still, a giant transforming car-robot is always welcome, and you can get your hands on the new 10338 Transformers Bumblebee set from July 1st for around $90 / £90. And, thanks to the black box, even if you’re a 40-something dad.