LEGO YouTube Community Surpasses 13 Billion Views in the First Half of 2024

The LEGO YouTube community has taken the platform by storm, racking up an astounding 13 billion views in just the first half of 2024. This massive figure, as reported on YouTube’s blog site,  is a testament to the ever-growing popularity of LEGO content on YouTube, where fans and creators alike come together to share their passion for the iconic bricks.

The LEGO YouTube Phenomenon: A Record-Breaking Year

Why LEGO YouTube is So Popular

The variety of LEGO content available on YouTube is truly staggering. It certainly has gone a long way since the early days of Jason and Stephen doing reviews over at our long-dead TBS channel (trigger nostalgic feels). From detailed set reviews and intricate animations to jaw-dropping LEGO MOCs (My Own Creations) and custom builds, the LEGO YouTube community offers something for everyone.

A Community Celebrated by YouTube

In recognition of this vibrant and growing community, YouTube has gone the extra mile to showcase the talents of LEGO content creators. The platform has curated a dedicated playlist featuring some of the most popular LEGO videos, highlighting animators, reviewers, and LEGO MOC builders who have captivated millions of viewers.

To further celebrate these creators, YouTube has even gone so far as to craft custom LEGO versions of its iconic logo for some of the community’s most influential figures. This gesture mirrors the company’s tradition of awarding Play Buttons to creators who reach significant subscriber milestones, showing just how much the LEGO community means to YouTube.

Highlights from the LEGO YouTube Community

Among the many initiatives, YouTube has also produced a special LEGO-themed video, bringing together popular YouTubers like Emmasaurus and Citrine’s Animations. This fun and engaging compilation offers a unique look at the personalities and creativity that make the LEGO YouTube community so special. Check out YouTube’s tribute to the LEGO Community below.

The incredible success of LEGO-related content on YouTube in 2024 is not just a flash in the pan. With a passionate and dedicated community of creators continuously pushing the boundaries of what’s possible with the humble LEGO brick, the future looks brighter than ever for LEGO YouTube.

And though we might not see much of Jason and Stephen following the old format of The Brick Show as we know it back then (hey, you can still find them over at Facebook and Instagram), we can still be confident that LEGO-inspired content made by fans for fans, is here to stay. Whether you’re a long-time LEGO AFOL or new to the world of bricks, there’s never been a better time to dive into the LEGO YouTube universe.

Drop us a comment below and let us know your take on the future of LEGO YouTube content.

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