LEGO Achieved Record Profits in 2024

A few hours ago, The LEGO Group released their 2024 Annual Results and it was a record year for the company. Revenue grew by 13% which was driven by a strong demand for its large portfolio. Consumer sales also increased by 12% and their market share also grew while outpacing a declining toy market. There were 840 products released last year and the top themes include LEGO City, Star Wars, Technic, Icons, and Harry Potter.

The LEGO Group delivers record top- and bottom-line results in 2024

Highlights vs. FY 2023

• Revenue grew 13 percent to DKK 74.3 billion, driven by strong demand for its large, diverse portfolio that caters to builders of all ages and interests.
• Consumer sales* increased by 12 percent.
• Market share grew significantly with the LEGO Group consistently outpacing a slightly declining toy market.
• Operating profit increased 10 percent to DKK 18.7 billion, while increasing strategic spending on sustainability and digital technology. Net profit grew 5 percent to DKK 13.8 billion.
• Free cash flow was DKK 10.2 billion. Cash flow from operating activities increased by 24 percent, supporting substantial investments in new factories and facilities, including in Vietnam and the U.S.
• Certified mass balance purchases** more than doubled from 18 percent in 2023 to 47 percent in 2024.

BILLUND, DENMARK, March 11, 2025: The LEGO Group today issued its annual results for 2024. The company achieved record revenue and operating profit, outpacing the toy market with significant market share gains. The double-digit revenue growth was driven by

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