A real transforming LEGO set? LEGO in disguise? I’ve got three words for you, Autobots…Roll Out!
Probably one of the most in demand subject matters but also one that most people thought would never happen, Optimus Prime was a true surprise when announced. Rival toy manufacturer Hasbro seemed like an unlikely business partner, especially since Hasbro have a brand in direct competition with LEGO, Kre-O. Transformers launched the Kre-O brand which went on to feature other Hasbro properties like GI Joe, Battleship, and Dungeons & Dragons.
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