In 1994, Hallmark released their first ever LEGO-themed Keepsake Christmas ornament. Between 2011 and 2014, various LEGO® Star Wars ornaments were released and since 2017 they have been an annual part of Hallmark’s festive line-up. But the tradition appears to have ended as there are no LEGO ornaments in the 2024 line-up. Christmas is still a long way off but it seems unlikely any LEGO-themed Keepsakes will join the 100s already revealed. Hallmark Keepsakes are basically fancy Christmas Tree decorations but often feature popular characters or brands. Previous LEGO Keepsakes have included Star Wars, Harry Potter and Jurassic World characters along with original characters from the Collectible Minifigures range. It could also mean Hallmark has lost or chosen not to renew their license with the LEGO Group to create additional products such as greeting cards and gift wrap. I have asked Hallmark for clarification but they have yet to respond and I doubt they will.

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