Ahead of Valentine’s Day next week, The LEGO Group celebrated the launch of the LEGO® Icons Bouquet of Roses at their store in Battersea Power Station. Surprised shoppers popping into the London store were greeted by a wall of flowers created using the various LEGO sets inspired by plants and flowers. The LEGO Icons Botanical Collection range is available now and includes the newly released Bouquet of Roses.

A pop-up LEGO flower shop at their Battersea Power Station store to launch LEGO® Icons Bouquet of Roses.

LOVE IS IN THE AIR!

Newlyweds Stars Jamie Laing and Sophie Habboo talk keeping relationships fresh ahead of Valentine’s Day with new LEGO® Icons Bouquet of Roses

Ahead of Valentine’s Day, hosts of the Newlyweds podcast, Jamie Laing and Sophie Habboo, were recruited by The LEGO Group at their store in Battersea Power Station to launch ‘Le Florist’, a bespoke pop-up flower shop made entirely of real and LEGO flowers.

The loved-up podcasters, who started dating back in 2019, surprised shoppers by popping up at the London store where they greeted fans and built their own new LEGO® Icons Bouquet of Roses to celebrate the launch of the new range.

‘Le Florist’ at the LEGO Store in Battersea Power Station is an immersive pop-up showcasing the LEGO Botanicals Collection as a fun alternative to traditional flowers and an unexpected gift for special occasions.

‘Le Florist’ was open to the general public for one weekend only between Saturday 3rd and Sunday 4th February. Those unable to attend the Le Florist pop-up can shop the full LEGO Botanicals Collection all year round in store, on LEGO.com, and from select leading retailers worldwide.

Laing and Habboo turned relationship gurus for happy shoppers as they discussed their top tips on how to keep relationships fresh ahead of their first Valentine’s Day as a married couple.

“We love finding fun new ways to spend time together,” said Sophie Habboo. “And always making sure that we’re present in each other’s company.”

Jamie Laing said “For me, it’s lots of laughter, trying new things and making your partner feel special every day. You don’t need an excuse to bring home flowers or a token of your affection.”

The LEGO® Icons Bouquet of Roses is a thoughtful gift, either as a treat for yourself or a gift to a loved one to celebrate a special occasion.

The radiant bouquet depicts a dozen red roses – including four in full bloom, four blooming and four in bud plus a scattering of small white flowers.

The new LEGO® Icons Bouquet of Roses are available now via LEGO stores, lego.com and from select leading retailers around the world. For more information, please visit: www.lego.com/adults-welcome/botanical-collection

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